Athlete representation that empowers stars to elevate their game and amplify their brand.

3G Sports is the premier Canadian-based boutique hockey and sports agency. We deliver results for this generation’s best
— and build the foundation for the next.

We represent first-overall draft picks, Olympic gold medalists, non-profit founders, and star influencers across hockey, rugby and professional sports. Our collective experience means there isn't a situation in an athlete's career that we are unfamiliar with.

International Medals

Top 15 Picks

500K+

Total Reach

150+

Partnerships Secured

$150K+

Raised for youth sports initiatives

Athlete Advocacy defined by Legacy and Integrity

Based in Vancouver and Montreal, 3G Sports elevates athlete representation by combining decades of experience with modern support and management strategies tailored to star athletes. The founding members of 3G Sports have been players, agents, lawyers, executives, and advisors to some of the biggest names and teams in professional hockey, rugby, and other sports.

Meet the Team

Our services provide elite athletes with the maximum value in their representation.

For the past five years, 3G Sports has refined a new representation model centred on industry-leading expertise across three core pillars: athlete services, branding, and management. Our team routinely pushes salary standards, negotiating multiple industry-setting contracts. We guide our clients to create sustainable income streams and long-term careers through proven personal brand-building strategies and 360-degree management.

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Athlete representation that empowers stars to elevate their game and amplify their brand.

3G Sports is the premier Canadian-based boutique hockey and sports agency. We deliver results for this generation’s best— and build the foundation for the next.

3G Sports is the premier Canadian-based boutique hockey and sports agency. We deliver results for this generation’s best
— and build the foundation for the next.