Athlete representation that empowers stars to elevate their game and amplify their brand.
/3g-sports-ltd/images/Landing6.jpg)
/3g-sports-ltd/images/Landing5.jpg)
/3g-sports-ltd/images/Landing4.jpg)
/3g-sports-ltd/images/Landing3.jpg)
/3g-sports-ltd/images/Landing2.jpg)
/3g-sports-ltd/images/Landing1.jpg)
Athlete representation that empowers stars to elevate their game and amplify their brand.
Third Generation Sports is the premier Canadian-based boutique sports agency. We deliver results for this generation’s best — and build the foundation for the next.
3G Sports represents first-overall draft picks, Olympic gold medalists, non-profit founders, and star influencers. Our collective experience means there isn’t a situation in professional sports that we are unfamiliar with, and we take pride in being available for whatever our clients need, whenever they need it.
70
International Medals
11
Top 15 Picks
500K+
Total Reach
150+
Partnerships Secured
$150K+
Raised for youth sports initiatives
Athlete Advocacy defined by Legacy and Integrity
Based in Vancouver and Montreal, 3G Sports elevates athlete representation by combining decades of experience with modern support and management strategies tailored to star athletes. The founding members of 3G Sports have been players, agents, lawyers, executives, and advisors for some of the biggest names and teams in professional sports.
Meet the Team
Our services provide elite athletes with the maximum value in their representation.
For the past five years, 3G Sports has refined a new representation model centred on industry-leading expertise across three core pillars: athlete services, branding, and management. Our team routinely pushes salary standards, negotiating multiple industry-setting contracts. We guide our clients to create sustainable income streams and long-term careers through proven personal brand-building strategies and 360-degree management.
Contact